When women in today's society see what is being advertised and by whom, it is not surprising, that many of them strive for these impossible body images. The majority of the ads in women's magazines show super-skinny models advertising nice clothes, makeup, jewelry, etc.We know that half naked unhealthy thin models are selling everything from juice to car. But is it necessary to place only slim women in these ads? This portrays cause that people are led to believe that the beautiful and attractive woman’s body consists of nothing but skin and bones. It is clear then, that so many young girls and woman are able to do anything in order to look like these models in TV. Not only are they dieting, but they will also harm their bodies by starvations that cause different eating disorders, most of which anorexia and bulimia are well known. In order to realize the effect that advertising is having on girls and women today, it is important to know the facts and statistics that are current about eating disorders. Eight million girls and women are affected with eating disorders (Wilson and Blackhurst 2009). I think that this is an alarming number and we can blame the media for it. Girls become dissatisfied with their bodies when comparing them to the images in the TV commercials such as Victoria’s Secret ads. They do not understand that the natural and healthy woman’s body does not look like that and they develop self-esteem issues what can lead to depression and anxiety. The women presented to us, particularly models, weigh an average of 23% less than the average woman (Kilbourne, 1995). But are thin and super skinny women what males and even females feel is attractive? According to Joel Best, the author of "Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists", 150,000 women die each year of anorexia and the media contributes to it a lot.
http://sites.google.com/site/mediasportrayalonwomen/Home/bulimi
http://sites.google.com/site/mediasportrayalonwomen/Home/bulimi
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